Terms of Service
Last updated: 9 August 2026
These Terms of Service ("Terms") govern access to and use of YourTracking, the hosted server-side conversion tracking service operated by Lodestar ecommerce LLC (5830 E 2ND ST, STE 7000 #34998, Casper, WY 82609, USA) at yourtracking.ai (the "Service"), including this public website. In these Terms, "we" and "us" mean Lodestar ecommerce LLC, and "you" means the business accepting them.
1. Acceptance & eligibility
By creating an account, installing, or using the Service, you agree to these Terms on behalf of your business. The Service is offered only to businesses, not to consumers, and is for business use only. You confirm you are authorised to bind your business and to install the Service on the Shopify stores you connect.
2. The Service
The Service is hosted: you are granted access to it, not a copy of the underlying software. It is additive — it augments your advertising-platform tracking and is designed so that if it is unavailable, your storefront and checkout continue to operate normally and only the enhanced tracking pauses. We may improve, change, or deprecate features over time.
3. Installation & connected accounts
- You install the Service via a one-click Shopify app and connect the Google Ads and/or Meta accounts for which you want conversions delivered.
- You are responsible for the accuracy of the information you provide and for having authority to connect the stores and ad accounts.
- The Service is licensed for the stores you connect; it may not be used for stores you have not connected.
Connecting an account is your instruction to us. When you connect a third-party platform to the Service (for example Google Ads, Meta, or Shopify), you are instructing us to send your data to that platform on your behalf, and we act on that instruction. Data received by a platform is then handled under that platform's own terms and privacy policy, which are outside our control. You are responsible for having the right to send that data and for the settings you choose on those platforms.
4. Acceptable use
You agree to use the Service only for lawful business purposes and only for stores selling goods or services permitted by Google, Meta, and Shopify. You must not use the Service: (a) for any business or content prohibited by those platforms or by law (including fraud, adult content, weapons, illegal drugs, or deceptive or hateful practices); (b) to circumvent, disable, or probe the security, watermarking, or access controls of the Service; (c) to build, or help anyone build, a competing product, or to benchmark the Service for a competitor; or (d) in any way that could cause our shared infrastructure or our platform accounts with Google, Meta, or Shopify to be suspended or penalised. We may refuse, suspend, or discontinue the Service for any store that breaches this section.
5. Licence & restrictions
We grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Service solely for your connected Shopify stores, for your own business. You shall not: (a) resell, rent, sublicense, share, or provide the Service to any third party; (b) copy, reproduce, or redistribute any software, script, snippet, or configuration that forms part of the Service; (c) use the Service for stores you have not connected; or (d) reverse-engineer, decompile, or attempt to derive the source, methods, or server logic of the Service.
6. Intellectual property & feedback
All software, design, methods, know-how and dashboards that make up the Service are and remain the property of Lodestar ecommerce LLC or its licensors. Your data remains yours; you grant us a licence to process it to deliver the Service, as described in the Data Processing Agreement. If you send us feedback, ideas, or suggestions about the Service, you grant us a perpetual, worldwide, royalty-free licence to use them to improve the Service, with no obligation to you.
7. Your responsibilities, consent & lawful basis
You are the data controller for your shoppers' data and we are your processor (see section 10). You are solely responsible that: (a) you have a lawful basis and, where required, valid consent from your visitors to collect their data and transmit it to advertising platforms, and that you configure the consent mode accordingly; and (b) you maintain your own privacy policy and cookie disclosures to your shoppers.
Consent and cookie banner. You must run a working cookie or consent banner on your store and configure it so that the Service only receives data from shoppers who have given the consent your local laws require. If you do not have a compliant consent banner in place, you must not use the Service. Your banner must report its answers into Shopify's own consent system (the Shopify Customer Privacy API) — Shopify's native banner and most major consent apps do this. The Service reads each shopper's choice exclusively from that system: if your banner does not register its answers there, the Service cannot see rejections and consent enforcement (the “respect rejections” setting) will not function. Selecting, configuring and verifying a correctly integrated banner is solely your responsibility; we are not liable for tracking or transmission that occurs because your banner does not integrate with Shopify's consent system. You must not send us, and must configure your store not to transmit, special-category or sensitive personal data — including health or medical data, precise geolocation, government identifiers, or full payment-card numbers.
8. Fees & the YourTracking service
YourTracking is provided as a managed service under a separate service agreement between you and Lodestar ecommerce LLC. The Shopify app itself is free to install and adds no charges to your Shopify account. Any fees for the managed service, and the payment terms, are set out in that separate agreement, which is arranged with your onboarding contact before your stores go live. Fees are exclusive of applicable taxes and are non-refundable except where required by law.
9. Cancellation
You may end the service at any time from your account dashboard or by emailing info@yourtracking.ai, subject to the terms of your service agreement. On cancellation we stop delivering conversions for your stores and the deletion terms of the DPA apply.
10. Data protection
Our processing of your shoppers' personal data on your behalf is governed by a Data Processing Agreement (DPA), which must be in place before any such data is processed for your store. Our handling of your account data and this website is described in our Privacy Policy. How each integration uses data is described in our Data & API Usage page.
11. Aggregated & de-identified data
We may create and use aggregated and de-identified data derived from use of the Service — data that does not identify you, your shoppers, or any individual — to operate, secure, and improve the Service and to produce anonymous, aggregate benchmarks. We do not sell your data or your shoppers' personal data. This right is limited to aggregated and de-identified data and does not change our role as your processor under the DPA.
12. Third-party platforms
The Service depends on Google, Meta, Shopify and on browser and operating-system behaviour, none of which we control. We are not liable for their changes, outages, API deprecations, policy decisions, account suspensions, attribution modelling, or the data they accept or reject. Your relationships and compliance with those platforms are your responsibility.
13. Disclaimers
We provide the Service with reasonable skill and care. We do not warrant any specific advertising performance, ROAS, conversion count, or tracking-accuracy percentage — attribution depends on third parties, consent, and privacy measures (such as iOS App Tracking Transparency) outside our control. To the maximum extent permitted by law, and except as expressly stated, the Service is provided "as is" and we disclaim all implied warranties.
14. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or loss of profits, revenue, data or goodwill, and our total aggregate liability for all claims is capped at the fees you paid for the Service in the twelve months before the claim. Nothing in these Terms excludes liability that cannot be excluded by law.
15. Indemnification
You will defend, indemnify, and hold harmless Lodestar ecommerce LLC and its officers, employees, and agents from any third-party claim, loss, liability, or penalty arising from: (a) your breach of these Terms or the DPA; (b) your lack of a lawful basis or valid consent for the data the Service receives from your store; (c) your breach of the terms or policies of Google, Meta, or Shopify; (d) the goods, services, or content you sell; or (e) your unlawful or unauthorised use of the Service.
16. Suspension & termination
We may suspend the Service for non-payment, security risk, or breach of these Terms. Either party may terminate on notice, and we may terminate for an uncured material breach. On termination we revoke access and stop delivering conversions for your stores, and the deletion terms of the DPA apply.
17. Export controls & sanctions
You agree to comply with all applicable US export control and economic sanctions laws when using the Service. You confirm that you are not located in a country subject to comprehensive US sanctions, that you are not a person or entity on any US restricted or denied-party list, and that you will not use the Service on behalf of any such person, entity, or country.
18. Changes to the Service & these Terms
The Service will evolve. We may modify, add, improve, remove, or discontinue any part or feature of the Service, its plans, limits, and this website, at any time. We aim to give reasonable notice (in-app or by email) of changes that materially reduce core functionality of the Service, where practicable; changes required for security, legal compliance, or driven by a third-party platform (Google, Meta, Shopify) may take effect immediately.
We may also update these Terms. Material changes will be notified in-app or by email; continued use of the Service after a change takes effect constitutes acceptance. If you do not agree to a change, stop using the Service and cancel.
19. Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms, in whole or in part, to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of assets. These Terms bind and benefit the parties and their permitted successors.
20. General
These Terms, together with the DPA and your separate service agreement, are the entire agreement between us about the Service and replace any prior understanding. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship. Neither party is liable for delay or failure caused by events beyond its reasonable control (including platform outages, internet failures, natural events, or government action). Notices to you may be given in-app or by email to your account address; notices to us go to info@yourtracking.ai.
21. Governing law
These Terms are governed by the laws of the State of Wyoming, United States. Any dispute arising from them will be submitted to the competent courts of the State of Wyoming.
22. Contact
Questions about these Terms can be sent to info@yourtracking.ai.